In today’s culinary world, talent in the kitchen is only part of the story. If you want to attract job offers, private clients, or collaborations, you need to be visible—especially online. Your online presence is your digital calling card, and it can help you stand out in a crowded industry.
Here’s how to build a professional and authentic online presence as a pizza chef or cook.
1. Choose your platform(s)
You don’t need to be everywhere. Start with one or two platforms where you’ll be consistent.
- Instagram is ideal for food photos and short videos
- LinkedIn is great for networking and showcasing your experience
- TikTok works well if you enjoy video storytelling and casual content
Pick what suits your style—and your time.
2. Use your real name or brand name consistently
Whether you go by your full name or something like “Chef Antonio Pizza,” use it across platforms. This helps people find and remember you.
3. Post high-quality photos and videos
Good visuals make all the difference. Share:
- Pizza-making techniques (stretching dough, toppings, baking)
- Final shots of your pizzas, plated and ready
- Behind-the-scenes moments from your kitchen or workplace
Use natural light, clean backgrounds, and keep it authentic.
4. Tell your story
People connect with people, not just photos. Share why you started cooking, what pizza means to you, or what you’re working on next.
- Keep your captions short, clear, and personal
- Show your passion and personality
5. Highlight your skills and experience
Use your bio or profile description to explain who you are and what you do.
- Example: “Neapolitan Pizza Chef | 10+ years experience | Available for private events and consulting in Milan”
You can also link to a digital portfolio or simple website.
6. Post consistently—but not obsessively
You don’t need to post every day. Just show up regularly.
- Aim for 2–3 posts per week
- Use stories or short updates in between to stay active
7. Engage with others in your industry
Follow other chefs, food creators, and pizzerias. Comment, share, and be part of the conversation.
- Networking builds trust and visibility
- It’s also a great way to learn and stay inspired
8. Make it easy to contact you
Always include a way for people to reach out.
- Email in bio or a contact button
- Mention if you’re open to jobs, events, or partnerships
Final thought:
Your online presence is your stage. Use it to showcase your craft, connect with others, and open new doors. You never know who’s watching—or who might offer your next big opportunity.
Start simple, stay consistent, and let your love for pizza speak for itself.